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ISBN
:
9781573228299
Publisher
:
Riverhead Trade
Subject
:
Social Services & Welfare, Criminology, Psychology, Biology, Life Sciences
Binding
:
PAPERBACK
Pages
:
304
Year
:
2000
₹
853.0
₹
656.0
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Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.
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