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ISBN
:
9788131505977
Publisher
:
Wadsworth
Subject
:
Others
Binding
:
Paperback
Pages
:
368
Year
:
2009
₹
350.0
₹
315.0
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Communication Theory is considered the seminal text in the field. Littlejohn and Foss present the range of communication theories currently available in the discipline, organizing them according to the scholarly traditions and contexts from which they emerge. Clear and accessible writing, charts that summarize the relationships among theories, and sections devoted to applications and implications help position theories within the discipline as a whole. Table of Contents Part I: FOUNDATIONS. 1. Communication Theory and Scholarship 2. The Idea of Theory 3. Traditions of Communication Theory Part II: THEORIES 4. The Communicator 5. The Message 6. The Conversation 7. The Relationship 8. The Group 9. The Organization 10. The Media 11. Culture and Society
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