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Competitive Intelligence For The Competitive Edge

Competitive Intelligence For The Competitive Edge

by Alan Dutka

  • ISBN

    :  

    9780844202938

  • Publisher

    :  

    McGraw-Hill

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    320

  • Year

    :  

    1999

₹

3408.0

₹

3408.0

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  • Description

    Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

  • Author Biography

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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