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Corporate Entrepreneurship: Building an Entrepreneurial Organization
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ISBN
:
9780230542631
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Publisher
:
Palgrave Macmillan
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Subject
:
Technology: General Issues, Business & Management
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Binding
:
PAPERBACK
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Pages
:
352
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Year
:
2008
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3936.0
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Description
The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner. Corporate Entrepreneurship is about the ability of a large organization to make the most of commercial opportunities, to innovate, to do things differently. It is about developing an organizational and strategic capability to not just manage change, but to embrace and action it. Paul Burns' innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. He then demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company. Corporate Entrepreneurship pulls together many themes (from leadership, culture, creativity, innovation, strategy, and marketing) in a coherent and accessible form.
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