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Corporate Speak:Use Lang Business (Macmillan Business)
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ISBN
:
9780333674772
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Publisher
:
Palgrave Macmillan
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Subject
:
Economics, Finance, Business & Management, Business & Management
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Binding
:
HARDCOVER
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Pages
:
248
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Year
:
1997
₹
5852.0
₹
5852.0
5852.0
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Description
While there is substantial anecdotal evidence to indicate that language is one of the key determinants of corporate culture and that it plays a critical role in the management of change, very little has been written about this for the general business reader based upon practical experience. This book will be a powerful tool for business people, consultants and students for analysing and managing change within a business. It includes case study material.
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