Corporate Strategy

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Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today 's vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions about corporate goals. Containing both the structure and feel of a high-level executive seminar, this hands-on book guides readers through the many steps and levels of setting the best course for any corporation or organization. Table of Contents Part I: Corporate Strategy.> Chapter 1: Introduction to Corporate Strategy. Chapter 2: The Increasing Emphasis on Strategic Planning. Chapter 3: Strategy, the Old Economy, and the New Economy. Chapter 4: The Strategic Planning Process. Part II: The Strategic Importance of Productivity. Chapter 5: Productivity Improvement and Competitiveness. Chapter 6: Productivity Improvement in the Old and New Economies. Chapter 7: Productivity and Competitive Analysis. Part III: Analytical Tools for the Strategist. Chapter 8: Residual Income, Corporate Capital Charges, and EVA. Chapter 9: Analytical Relationships Among Cash Flow, Growth, and Investment Goals. Chapter 10: The Valuation of Acquisitions and Divestitures. Part IV: Strategic Issues at the Corporate Level. Chapter 11: Strategic Issues for the Corporate Parent. Case 11A Pelican Corporation. Case 11A-1 Riviera Corporation. Case 11A-2 Foxbrook Corporation. Case 11A-3 Rugby Corporation. Case 11A-4 Raintree Corporation. Case 11A-5 Grove Corporation. Case 11A-6 Eastwood Corporation. Case 11A-7 Highfield Corporation. Case 11A-8 Lewis Corporation. Case 11A-9 Monument Corporation. Case 11A-10 Concord Corporation. Part V: Strategic Restructuring for Shareholder Value. Chapter 12: The Restructured Pelican Corporation. Chapter 13: A Final Strategy for Pelican Corporation. Chapter 14: Final Thoughts.