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ISBN
:
9780813330341
Publisher
:
Westview Press
Subject
:
Encyclopaedias & Reference Works
Binding
:
Paperback
Year
:
1996
₹
9757.0
₹
8878.0
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Creativity in Context is an update of The Social Psychology of Creativity, a classic text for researchers, students, and other interested readers. This text incorporates extensive new material, going far beyond the original to provide a comprehensive picture of how the motivation for creative behavior, and creativity itself, can be influenced by the social environment. Teresa Amabile describes new findings from her own research and also from the work of many others in the field, detailing not only the ways in which creativity can be killed by social-psychological influences, but also the ways in which it can be maintained and stimulated. The research and the theory have moved beyond a narrow focus on the immediate social environment to a consideration of broad social influences in business organizations, classrooms, and society at large; beyond a documentation of social influences to a consideration of the cognitive mechanisms by which social factors might impact creativity; and beyond subject populations consisting of children and college students to an inclusion of professional artists, research scientists, and other working adults. Amabile describes a greatly expanded set of methodologies for assessing creativity, and introduces a set of methodologies for assessing the social environment for creativity in non-experimental studies. The book maintains a clear focus throughout on a comprehensive view of creativity???how the social context can influence motivation and how motivation, in conjunction with personal skills and thinking styles, can lead to the expression of creative behavior within that context. The result is a clarified theory of how creativity actually happens, with strong implications for supporting and increasing essential aspects of human performance. About The Author Teresa Amabile (Shortlisted: 2011 Thinkers50 Breakthrough Idea Award) (Shortlisted: 2011 Thinkers50 Innovation Award) is the Edsel Bryant Ford Professor of Business Administration in the Entrepreneurial Management Unit at Harvard Business School, and also a director of research at the School. Well-known for her work on creativity, she has recently focused more broadly on organizational life and its influence on people and their performance. Amabile is the author and co-author of a number of books, including her most recent, The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work (2011). In The Progress Principle, Amabile shows how apparently insignificant everyday events in the workplace can affect the working lives and the performance of individuals. The book draws on the findings from a long running multi-study research program, including analysis of some 12,000 diary-entries from over 200 employees in seven companies. Previous books by Amabile include Creativity in Context: Update to the Social Psychology of Creativity (1996), and Growing Up Creative: Nurturing a Lifetime of Creativity (1989).
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