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Cross-Cultural Research Methods in Psychology (Culture and Psychology) 19.0%OFF

Cross-Cultural Research Methods in Psychology (Culture and Psychology)

by David Matsumoto and Fons J. R. van de Vijver

  • ISBN

    :  

    9780521758420

  • Publisher

    :  

    Cambridge University Press

  • Subject

    :  

    Psychology

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    404

  • Year

    :  

    2010

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  • Description

    Cross-cultural research is now an undeniable part of mainstream psychology and has had a major impact on conceptual models of human behavior. Although it is true that the basic principles of social psychological methodology and data analysis are applicable to cross-cultural research, there are a number of issues that are distinct to it, including managing incongruities of language and quantifying cultural response sets in the use of scales. Cross-Cultural Research Methods in Psychology provides state-of-the-art knowledge about the methodological problems that need to be addressed if a researcher is to conduct valid and reliable cross-cultural research. It also offers practical advice and examples of solutions to those problems and is a must-read for any student of culture.

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