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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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ISBN
:
9780060517120
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Publisher
:
Harper Paperbacks U.s
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
256
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Year
:
2002
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960.0
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Author Biography
Geoffrey Moore is chairman emeritus of three consulting firms?The Chasm Group, Chasm Institute, and TCG Advisors?all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.
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