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Culinary Taste: Consumer Behaviour in the International Restaurant Sector 14.0%OFF

Culinary Taste: Consumer Behaviour in the International Restaurant Sector

by Donald Sloan

  • ISBN

    :  

    9780750657679

  • Publisher

    :  

    Butterworth-heinemann

  • Subject

    :  

    Cookery / Food & Drink Etc, Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    189

  • Year

    :  

    2003

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3749.0

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  • Description

    Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry. With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles. * Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography* Considers the importance of understanding these issues for business management and for success in the hospitality industry today

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