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Cycles, Trends, and Turning Points 25.0%OFF

Cycles, Trends, and Turning Points

by John Crosby

  • ISBN

    :  

    9780844232447

  • Publisher

    :  

    McGraw-Hill

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    288

  • Year

    :  

    2000

₹

695.0

25.0% OFF

₹

521.0

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  • Description

    This complete and invaluable guide demystifies modern marketing and sales forecasting. Filled with illustrative charts, graphs, and equations to simplify the process, it covers all the essentials for accurate and reliable forecasting -- including models and tools, the importance of forecasting in strategic planning, mastering data and statistics, short- and long-term forecasts, new products, turning points and revenue, and monitoring and maintaining accuracy.

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