24.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Demystifying Busines... |
24.0%OFF
Demystifying Business Celebrity
-
ISBN
:
9780415327817
-
Publisher
:
Routledge
-
Subject
:
Business & Management
-
Binding
:
HARDCOVER
-
Pages
:
192
-
Year
:
2009
₹
9576.0
24.0% OFF
₹
7277.0
7277.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View Details(Imported Edition) Estimated Shipping Time : 20-23 Business Days
View Details
-
Description
Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business studentx2019;s bookshelf and will be informative reading for all those with an interest in business and management.
-
Author Biography
Eric Guthey is Associate Professor of Intercultural Communication and Management at the Copenhagen Business School, Denmark. Timothy Clark is Professor of Organizational Behaviour at Durham Business School, UK. He has authored a number of books including Management Speak, with David Greatbatch (Routledge, 2005). Brad Jackson is the Fletcher Building Education Trust Chair in Leadership at The University of Auckland Business School, New Zealand. His previous books include Management Gurus and Management Fashions (Routledge, 2001).
Related Items
-
of
-
OFFER
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership (Very Short, Fairly Interesting & Cheap Books)
Brad Jackson
Starts At
270.0
300.0
10% OFF
-
OFFER
Leadership (SAGE Library in Business and Management)
David L Collinson
Starts At
7310.0
8500.0
14% OFF
-
OFFER
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
Brad Jackson
Starts At
995.0
1382.0
28% OFF
-
OFFER
The Oxford Handbook of Management Consulting (Oxford Handbooks in Business and Management)
Matthias Kipping
Starts At
14722.0
20736.0
29% OFF
-
OFFER
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership 0002 Edition
Brad Jackson
Starts At
4391.0
5106.0
14% OFF
-
OFFER
Management Consultancy: Boundaries and Knowledge in Action
Karen Handley
Starts At
766.0
995.0
23% OFF
-
OFFER
Epic Change: How to Lead Change in the Global Age 01 Edition
Timothy R. Clark
Starts At
2197.0
2555.0
14% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Changing Course: A Global Business Perspective on Development and the Environment
Stephan Schmidheiny
Starts At
312.0
395.0
21% OFF
-
OFFER
Principles of Management (Innovative Business Textbooks) (Innovative Business Textbooks)
Tony Morden
Starts At
2329.0
3191.0
27% OFF
-
OFFER
The Natural Advantage: An Organic Way to Grow Your Business; 7 Principles for High Performance
Alan Heeks
Starts At
300.0
395.0
24% OFF
-
OFFER
The Complete Book of Business Plans (Small Business Sourcebooks)
Joseph A. Covello
Starts At
754.0
1019.0
26% OFF
-
OFFER
Invisible Advantage: How Intangibles are Driving Business Performance
Jonathan Low
Starts At
230.0
295.0
22% OFF
