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ISBN
:
9780761927716
Publisher
:
SAGE Publications, Inc
Subject
:
Business & Management, Finance & Accounting, Economics
Binding
:
PAPERBACK
Pages
:
256
Year
:
2003
₹
4009.0
₹
3447.0
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View DetailsDescription
The Dictionary ofMarketing Communications containsxA0;more thanxA0;4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.
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