14.0%OFF
Download App
| >> | LShop | >> | Book | >> | Reference, Informati... | >> | Encyclopaedias & Ref... | >> | Direct And Interacti... |
14.0%OFF
Direct and Interactive Marketing: New Techniques for Fundraising Success Subsequent Edition
-
ISBN
:
9780787958329
-
Publisher
:
John Wiley & Sons
-
Subject
:
Encyclopaedias & Reference Works
-
Binding
:
Paperback
-
Year
:
2002
₹
2474.0
14.0% OFF
₹
2127.0
2127.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View Details(Imported Edition) Estimated Shipping Time : 15-18 Business Days
View Details
-
Description
Direct and interactive marketing generates around 15% of the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and \"face-to-face\" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence.
Related Items
-
of
-
OFFER
Taxmann's Direct Taxes Law & Practice 201112
Dr. Vinod K Singhania
Starts At
492.0
675.0
27% OFF
-
OFFER
Direct Taxes Law and Practice - Professional Edn.
Dr Vinod K Singhania
Starts At
882.0
1225.0
28% OFF
-
OFFER
Direct Taxes Law and Practice - Professional Edn.
Dr Vinod K Singhania
Starts At
918.0
1275.0
28% OFF
-
OFFER
Measurement in Direct Practice illustrated edition Edition
Tony Tripodi
Starts At
4618.0
5370.0
14% OFF
-
OFFER
Presidents with Prime Ministers: Do Direct Elections Matter?
Margit Tavits
Starts At
11784.0
13703.0
14% OFF
-
OFFER
Election Campaigning: The New Marketing of Politics
Dennis Kavanagh
Starts At
4030.0
4687.0
14% OFF
-
OFFER
Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
Mal Warwick
Starts At
2347.0
2730.0
14% OFF
-
OFFER
Direct Action and Liberal Democracy (Routledge Library Editions: Political Science Volume 6)
April Carter
Starts At
5660.0
7448.0
24% OFF
-
OFFER
Staging the New Berlin: Place Marketing and the Politics of Urban Reinvention Post-1989
Claire Colomb
Starts At
22226.0
25845.0
14% OFF
-
OFFER
Staging the New Berlin: Place Marketing and the Politics of Urban Reinvention Post-1989
Claire Colomb
Starts At
2829.0
3723.0
24% OFF
-
OFFER
Operating Systems : Concepts & Design,Milenkovic,Milenkovic
Milenkovic M
Starts At
828.0
1010.0
18% OFF
