Don’t Go Away. We’ll Be Right Back: The Oops and Downs of Advertising

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A book on advertising for all those who think programmes interrupt commercials. Get valuable insights into the world of Advertising! Such as: A Copywriter’s most dreaded word is ‘typo’. Like this one that crept into a hotel’s hoarding design: ‘Our restaurant has a bra attached’. Service people usually get married in the morning. That way, if the marriage doesn’t work out,they still have the rest of the day to catch up with their work. Pitches happen when the client realises it’s been a long time since he went to the circus, so sends word around town that he’s looking for a new agency.

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Indu (nee Venkataraman) was raised in Bangalore, on an unhealthy diet of Mad magazines since she was eight. A gold medal in journalism landed a job at Deccan Herald, but the chief reporter politely suggested she join an ad agency, seeing her excessive use of exaggeration. Indu joined JWT, moving from Copy Trainee to Vice President and Executive Creative Director, over twenty-nine years. She’s won several advertising awards.