Dynamics of Mass Communication: Theory and Practice

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The present book has highlighted the impacts of the two significant communication dynamics of innovative communication technologies and globalization process in the current decades which have transformed the world. Dynamics of mass media and interpersonal communications, viz. economics, literacy, social, technology and globalization are changing human condition. The impact and interplay of these different dynamics create the holistic communication scenario. New ideas, new models of communications and newer perspectives through which communication has been studied, applied, or practiced have evolved and changed overtime and that has changed its dynamics both in theory and practice. The book has presented the significance of these dynamics. The relevance and significance of dynamics of communications in every walk of human life is presented through vivid human stories. These stories suggest that power of communication lays in its holistic integration of various communication perspectives. That is the major contribution of the book. In 2000 decades the communication scholars, teachers and trainers, researchers, practitioners, professionals, and educators look forward to an integrated communication scenario for people, society and governance. The book is unique in presenting significance of such dynamics and impacts to all those who focus on the critical issues of development, culture, globalization and information technology etc. in different world societies. It is challenging and provocative book and essential reading for all those who care about such dynamics. The author???s four decades of communication researches in diverse communication areas, from diverse perspectives and in different geo areas have provided depth in presenting the dynamic view of communication in cohesive and understandable pattern.About Author:Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She is visiting teaching and research faculty to a number of Communication and Management Institutes in India and abroad. Currently, she is a consultant in Communications. She has published eleven books of which she has co-authored three books: Development as Communication (1986); Culture, Politics and Research Programs (1990); New Communication Technologies in Developing Countries (1990). The other eight books exclusively authored by her include: Mass Communication: Theory and Practice (1994); Development Communication: Theory and Practice (1994, revised 1999); Mass Communication Technologies: New Perspectives (2001); Communication Perspectives: Cultural Diffusion, Dynamic and Challenges (2001); Yearnings (fiction) (2003); Indian Women Across Generations (2005); Handbook of Communication Models, Perspectives, Strategies (2006); Business Communication Practices: Modern Trends (2006); and Communication Models (2006). She has a number of research publications and articles to her credit. She has been associated with a number of national and international research projects, teaching, and training since 1958.