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E-Marketing: Theory and Application 9.0%OFF

E-Marketing: Theory and Application

by Stephen Dann and Susan Dann

  • ISBN

    :  

    9780230203969

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Business & Management, Industry & Industrial Studies, Education

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    420

  • Year

    :  

    2011

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6431.0

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₹

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  • Description

    A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

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