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E-Marketing.
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ISBN
:
9780132461849
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Publisher
:
Pearson Prentice Hall
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Subject
:
Business & Management, Industry & Industrial Studies, Education
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Binding
:
PAPERBACK
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Pages
:
480
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Year
:
2008
₹
8445.0
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₹
7684.0
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Description
For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.
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