Electronic Commerce

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This book is essentially for students pursuing MBA programs. It will also be very useful for the other specialized courses like diploma in electronic commerce or information technology etc. The following features make this book an indispensable text. Key Features New chapter on "Marketing"in the Context of electronic commerce. Updated chapters on Internet Advertising & Search Engines and Directory Services Technology and Application oriented approach Multi-tiered architectural framework in explaining e-commerce Internet security issues and electronic payment concepts discussed Indian orientation -Indian case studies on FABMART, SBI e-Rail, IIM Lucknow etc. Table of Contents Chapter 1. Introduction to Electronic Commerce Chapter 2. Electronic Commerce: Business Models Chapter 3. Electronic Data Interchange Chapter 4. Electronic Commerce: Architectural Framework Chapter 5. electronic Commerce: Network Infrastructure Chapter 6. Electronic Commerce: Information Distribution and Messaging Chapter 7. Electronic Commerce: Information Publishing Technology Chapter 8. Electronic Commerce: Securing the Business on Internet Chapter 9. Electronic Commerce: Securing Network Transaction Chapter 10. Electronic Payment Systems Chapter 11. Electronic Commerce: Influence on Marketing Chapter 12. Electronic Commerce: Search Engines and Directory Services Chapter 13. Internet Advertising Chapter 14. Mobile Commerce: Introduction, Framework, and Models Chapter 15. Agents in Electronic Commerce