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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
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ISBN
:
9781840649123
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Publisher
:
Edward Elgar Pub
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Subject
:
Business & Management, Economics
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Binding
:
HARDCOVER
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Pages
:
259
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Year
:
2002
₹
6379.0
₹
6379.0
6379.0
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Description
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
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Author Biography
BjxF6;rn Bjerke, Professor of Entrepreneurship and Small Business, Stockholm University, Sweden and Claes M. Hultman, Professor of Marketing, Faculty of Business, xD6;rebro University, Sweden
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