Environmental Marketing: Strategies, Practice, Theory and Research

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The preservation, conservation, and protection of our physical or green environment i.e. enviornmentalism pose a crucial challenge ot busines.s Many executives believe that environmetnalism will become one of the critical issues organizations will need to integrate into their activities for successful operations in the twenty first century. About Author : Michael Jay Polonsky MA is lecturer in Marketing at the University of Newcastle in Australia where he coordinates the Marketing Group.Alma T Mintu Wimstatt, Ph.d. is Assistant Pfoessor of Marketing in the Marketing and Management Department at East Texas State University in Commerce. Contents : ForewordPrefaceSection I: IntroductionSection II: Re Evaluating the Tenets of MarketingSection III: Profiling the Envionmentally Conscious consumerGreen Based Product TrendsSection V: What About Green AdvertisingSection VI: Reverse Channel SystemsSection VII: The Green Movement and Its Implicaitons for Effective MRketing StrategySection VIII: Green Streategy and Public PolicySection X: an International Case StudyIndex Was this product information helpful? Yes No Thanks for your comment! Thanks for your vote! Please write your feedback before submitting. Skip var ugcFeedbackTooltip = new FKART.ui.Tooltip({ nearElement: $("body"), cssClass: "ugc-feedback-tooltip", message: ' ' });