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Escalation in Decision-Making: Behavioural Economics in Business
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ISBN
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9781409402367
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Publisher
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Gower Publishing Company
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Subject
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Others
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Binding
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Hardcover
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Description
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. This title introduces the concept of entrapment, a variation whereby decision-makers passively drift towards insolvency.
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