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ISBN
:
9781557863959
Publisher
:
John Wiley & Sons
Subject
:
Encyclopaedias & Reference Works
Binding
:
Paperback
Year
:
1996
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5796.0
₹
4984.0
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This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations which encouragestudents to more in-depth study.About the AuthorAllan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management, France.
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