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ISBN
:
9780750652674
Publisher
:
Butterworth-Heinemann
Subject
:
Business & Management, Finance & Accounting, Industry & Industrial Studies
Binding
:
PAPERBACK
Pages
:
224
Year
:
2001
₹
795.0
₹
691.0
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View DetailsDescription
'European Gastronomy into the 21st Century' is a unique text examining the development and origins of European food traditions within social, economic and geographical contexts.Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture,society and civilisation. This book provides a rigorous, well researched and much needed treatment of the subject, systematically outlining: * the development of European gastronomic tradition, and the social, economic, philosophical and geographical contexts of change* the experiences, philosophies and relative contributions of great gastronomes, past and present* the interplay of traditional and contemporary influences on modern gastronomy* the relationship between gastronomy and and travel and tourism* salient issues of nutrition, food hygiene and health promotionTaking an all-encompassing look at the subject of gastronomy past, present and future, 'European Gastronomy into the 21st Century' uses example menus and case studies to demonstrate the theory. It also provides an insight into the business arena, using key destination restaurants to illustrate management techniques and marketing issues. Accessible and highly structured, the book guides the reader through its wide-ranging and thought-provoking content. The only book of its kind in this subject areaCompletely up-to-date comprehensive guideEssential reading for industry practitioners and students of hospitality management and culinary arts courses
Author Biography
He has over twenty five years' industry experience, which includes a variety of senior chef positions, and is currently responsible for the food and beverage curriculum and food and beverage training operations at the Hotel School. He is a member of various professional associations within the industry, and is former head of La Confrerie de la Chaine des Rotisseurs in Scotland.
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