Event Planning

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Any event you plan and stage is a reflection of your organization's image--from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the detail, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives readers a blueprint for planning and executing special events with flair and without unexpected surprises and expenses.

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Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She has designed and produced memorable events such as Disney's opening night gala for Beauty and the Beast, and coordinated Norman Jewison's 25th Anniversary celebration for Fiddler on the Roof. Judy is a frequent speaker at industry conferences and is the author of The Business of Event Planning. Her columns on event planning have appeared in publications such as Meetings and Incentives Magazine, the New York Post Page Six, and Society of Government Meeting Professionals Magazine. Table of Contents Preface Acknowledgements The First Steps: Initial Planning and Budgeting Organization and Timing Location, Location, Location Transportation Guest Arrival Venue Requirements Who's It All For? Food and Beverage Other Considerations Appendix A: Sample Cost Sheets Appendix B: Sample Payment Schedules Appendix C: Sample Function Sheets Index