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Evolution Not Revolution: Aligning Technology with Corporate Strategy to Increase Market Valuation
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ISBN
:
9780071384100
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Publisher
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McGraw-Hill
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Subject
:
Industry & Industrial Studies, Finance & Accounting, Business Applications
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Binding
:
HARDCOVER
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Pages
:
223
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Year
:
2001
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2384.0
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Description
Arms executives with the management skills to combine excellent strategy with flawless execution John Logan, the visionary founder of the prestigious Aberdeen Group consulting firm, has never been one to run from a battle. In his strategic call to arms Evolution Not Revolution, Logan challenges executives and managers to stop regarding IT as just another overhead cost, and instead use IT a powerful tool to create and execute superior strategies. He introduces six competencies, designed to close the gap between a company's business and technology management functions, grow revenue for the companyxAD;xAD;and ultimately increase its market valuation. Logan's disarmingly simple yet ingeniously interconnected six competencies will help readers develop: Marketing skills for strengthening existing customer bonds, while creating new classes of customers for the company to pursue Financial skills to pursue change in a manner that focuses on maximizing economic returns Information systems management skills to organize a flexible, expandable information systems architecture
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