Extreme Trust: Honesty as a Competitive Advantage

0.0

If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear busi­ness reason: the leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it.

0.0

Don Peppers and Martha Rogers, Ph.D., have coau­thored eight books, including the global bestseller The One to One Future. Widely credited with igniting the global customer strategy revolution in business, they are the founders of the Peppers & Rogers Group, a global management consulting firm whose clients have included Vodafone Group, Cigna, American Heart Association, Nordstrom, Absa Bank (Barclays), and HM Revenue & Customs (UK). Globally renowned keynote presenters and boardroom strategists, Peppers is an expert blogger at fastcompany.com and Rogers is on the faculty at Duke University’s Fuqua School of Business. Visit www.extremetrustbook.com