Facebook Marketing For Dummies®

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Facebook Marketing For Dummies, 2nd Edition features 50% new or upated content, including coverage of the new universal "like" button and Open Graph. The book continues to focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to lead their organization into the world of Facebook marketing. Topics covered include: Creating and administering your Page Developing a successful content strategy Using tools such as events, contests and polls to promote your Page Using the Open Graph to connect your Web site visitors through Facebook Integrating your Facebook marketing campaign with your other marketing campaigns through Facebook Connect, fan boxes and widgets Strategies for successful Facebook advertising campaigns Monitoring, measuring and adjusting your Facebook marketing campaigns About The Author Paul Dunay (New York, NY) has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. His blog and ongoing podcast series, "Buzz Marketing for Technology," reach an audience of more than 5,000 marketing executives from Fortune 1000 companies and start-ups alike. Follow him on Twitter @pauldunay and read his blog at www.pauldunay.com.  Richard Krueger (New York, NY) is a recognized authority in Social Media marketing and has been featured in the Wall Street Journal,WCBS Radio, Call Center Magazine, CIO, Profiles Magazine, and Network News. He is the founder of AboutFaceDigital, a Facebook-focused marketing agency (www.aboutfacedigital.com). Follw him on Twitter @rkrueger. Paul and Rich are also the co-authors of Facebook Advertising For Dummies. Table of contents Introduction. Part I: Adding Facebook to Your Marketing Strategy. Chapter 1: Marketing the Facebook Way. Chapter 2: Focusing on Facebook Features. Chapter 3: Developing a Facebook Marketing Plan. Part II: Building Your Facebook Presence. Chapter 4: Creating a Page for Your Business. Chapter 5: Implementing a Content Strategy. Chapter 6: Building Your Fan Base. Chapter 7: Setting Up Groups, Promotions, and Events. Chapter 8: Cross-Promoting Your Page. Chapter 9: Measuring Your Page Activity. Part III: Engaging in Facebook Advertising. Chapter 10: Checking Out Advertising Options and Strategies. Chapter 11: Measuring and Optimizing Ad Activity. Part IV: Riding the Facebook Viral Wave. Chapter 12: Dressing Up Your Facebook Page with Applications. Chapter 13: Getting the Scoop on Facebook Places and Deals. Chapter 14: Liking Facebook's Like Button. Chapter 15: Plugging into Other Plug-Ins. Part V: The Part of Tens. Chapter 16: Ten Business Etiquette Tips for Facebook. Chapter 17: Ten Must-Have Facebook Applications for Your Page. Appendix: The Facebook Primer. Index.