Farm Journalism And Media Management*

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The advent of Green Revolution in India in the mid sixties necessitated the publication of journals, news papers, periodicals, etc. alongwith electronic media in regional langauges for speedy dissemination of farm technology to the forming community, extension functionaries and other engaged in agricultural development.All these media have played their valuable role in promoting scientific agriculture and rural development.Development schemes fail to a certain extent due to the dearth of peoples participation and co-operation.Herein lies the need for effective communication between policy makers and the stakeholders. The mass media like newspaper,magazines,radio,TV, films and internet can play a vital role in accelerating national development concomitant with economic prosperty of the country. About Author : Dr. C. Bhaskaran (b.1953) completed his under graduation and Post graduation studies at TNAU and UAS, respectively. He joined life science of the Kerala Agriculture Univeristy (KAU) in 1979 and has been working in various capacities including the Head of the Department of Agricultural of the KAU. An Agricultural Extension Extension Professional with diverse exposures as an academician, scientist and as a teacher's representative in the KAU bodies, Dr.C. Bhaskaran has to his credit over one hundred publications including half a dozen books. Dr. C. Bhaskaran is currently Professor (Extension) in College of Agriculture, Vellayani, Thiruvanathapuram.Dr.R.Prakash graduated from Kerala Agricultural Univeristy and took his Ph.D. in 1990. He also has MBA, PGHRM and Post Graduate Diploma in Journalism. He is currently Professor and Project Coordinator (Agricultural Extension and Development Studies) and is teaches at College of Agriculture, Vellayani. He has published six books and a large number of technical articles in major magazines and dailies. Contents : ForewordPreface

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sAbout the BooksMedia TodayFarm Journalism for Community Development through Print MediaAgricultural Journalis-A Historical PerspectivePress and Print Media in India Farm JournalismFarm MagazinesDevelopment ReportingStrong Introduction in WritingHow to Write a News StoryMeasuring Readability of Popular ArticlesFreelancingBook PublishingVideo's Potential and Their UtilizationAudio and Video ProductionsAdvances in Communication TechnologyManagment of Agricultural Information System (MAIS)Use of Computer in AgricultureApplication of IT in AgricultureProof Reading TechniquesThe Media and GloablisationCase Study MethodDevelopment in Farm Journalism in India Journalistic JargonsFarm Magazine Effectiveness IndexReferencesSubject Index