Fashion: From Concept to Consumer

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For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business. Features NEW - Updated section on Fashion Fundamentals—Includes information on the latest technological advances in garment and textile production, fashion business communications, e-commerce, database marketing, and merchandise information systems. NEW - New information on the textile industry—Includes new marketing strategies; statistics and technical information; fiber development; and garment packages. NEW - Changes in manufacturing—Updated to include the newest information on designers and international fashion centers; product development, merchandising, and scheduling; and global sourcing and imports. NEW - Retailing—New information includes retailing involvement in e-commerce; global expansion and the newest buying strategies and procedures. Information on major designers and manufacturers—Including TommyHilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Karl Lagerfeld, Giorgio Armani, and Miuccia Prada. The information is based on interviews with international fashion executives. 125 color illustrations of the text and 25 historic photographs showing people working in the fashion industry—Evenly spaced throughout the book, they bring the text to life. Comprehensive coverage of the entire fashion industry—Presented in a fun-to-read, easy-to-understand, logical sequence from product development, through production and marketing of textiles and apparel, to retailing. Reader-friendly larger type in single column format—Key terms in italics are followed by definitions. Career Focus —Explains how professionals are involved at each level of the industry. Table Of Contents THE FUNDAMENTALS OF FASHION. Fashion Development. Influences on Fashion Marketing and Consumer Demand. Fashion Change and Consumer Acceptance. Fashion Research and Analysis. THE RAW MATERIALS OF FASHION. Textile Fiber and Fabric Production. Textile Product Development and Marketing. Trimmings, Leather, and Fur. THE MANUFACTURING OF FASHION. International Fashion Centers. Productand Design Development. Apparel Production. Accessory and Fur Manufacturing. Wholesale Marketing and Distribution. FASHION RETAILING. Retailing. Retail Fashion Merchandising. Retail Fashion Marketing. Appendix: Career Guidelines. Fashion Industry Terminology.