Fast Innovation

This question is the number ?one issue for most CEOs and senior executive today. Innovation is a critical driver of organic growth, yet based on the author?s research, only a small percent profitable growth. And the stakes couldn?t be higher ? failure to create stagnating or declining profits.

Now, for the first time, experts Micheal George, James Works and Kimberly Watson- Hemphill explain the surprising and significant gap between the CEO?s growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation. Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation RevealsWhy current approaches to innovation failA new strategic and tactical plan that will help your company dramatically reduce time- to-market by 50 to 80 percentThe secret for finding out what your customers really want (not just what they say they want)