Finding Fertile Ground:identifying Extraordinary Opportunites

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This book is the first complete framework for entrepreneurs who want to starthigh technology businesses. The author identifies the key factors associatedwith long-term success. You'll discover how to identify market opportunities andcompetitor weaknesses, evaluate customer needs, manage risk and uncertainty,predict product adoption and diffusion, structure your organization, and protectintellectual property. Along the way, Shane shows how to account for crucialissues such as network externalities, and the emergence of dominant designs andtechnical standards.