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Food Wrap: Packages That Sell 29.0%OFF

Food Wrap: Packages That Sell

by Steven Heller

  • ISBN

    :  

    9780866365338

  • Publisher

    :  

    St. Martin's Press

  • Subject

    :  

    Finance & Accounting, Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    176

  • Year

    :  

    1998

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2555.0

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  • Description

    Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.

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