Getting To Innovation : How Asking The Right Questions Generates The Great Ideas Your Company Needs

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With this step-by-step guide know how to generate original and relevant ideas for your organization by asking pertinent, meaningful questions about your organization, your customers, your brand markets, goals, competition, financials, products, and processes. The book is a detailed map for unlocking the great ideas that can move an organization forward and uncover the roadblocks that are getting in the way. Learn how to : Use seven essential criteria for evaluating potential innovation challenges Write positioning and rationale statements for each challenge Link together multiple objectives in priority frameworks Use the top 10 techniques for generating ideas Select the best ideas from the many that have been generated Design and facilitate productive brainstorming retreats, and more “Getting to Innovation is an excellent, concise, and jargon-free primer on the basics of establishing a long-term innovation initiative in a firm. I would highly recommend any manager responsible for launching such an initiative to stop reading this blurb and buy this book now!” Jeffery Baumgartner Managing Director, jpb.com Table of Contents Preface Acknowledgments PART I THE FRAME GAME One Framing Innovation Framing: An Overview "That's the Way We've Always Done It!" "Let's Try Something Different!" The Paradox of Paradox Ideas in Search of Problems "Framing" Framing The Importance of Framing Innovation Strategically Innovation Strategy vs. Tactics Initiating Strategic Decision Making Framing Innovation Challenges Two Question Banks: Understanding the strategic Terrain Question Banks (Q-Banks) A Step-by-Step Guide to Q-Banks Three Challenge Banks: Generating Innovation Challenge Questions Challenge Banks (C-Banks) Four How to Write and Evaluate Innovation Challenge Questions Criteria for Evaluating Innovation Challenges Relatively Simple Challenge Framing Moderately Complex Challenge Framing Complex Challenge Framing Pre framed Generic Challenges Five Constructing conceptual Maps for Innovation Challenges Mind Maps, Concept Maps, and Strategy Maps Six How to Conduct Innovation challenges The Types of Innovation Challenges Preparing for Innovation Challenges Conducting Innovation Challenges Working Through the Stages of Innovation Challenges Seven Idea Management and creativity Software The Evolution of Idea Management Systems Idea Management Software Programs Eight A Crash Course in Generating Creative Ideas: Individual Methods Idea Generation Techniques Individual Techniques Using Related Stimuli Individual Techniques Using Unrelated Stimuli Nine A Crash Course in Generating Creative Ideas: Group Methods Brainstorming Techniques Brainwriting Techniques Ten Tips for Designing and Facilitating Brainstorming Retreats Obtaining Buy-in from Stakeholders and Upper Management Selecting an In-House Coordinator Managing Expectations Assessing Creativity Readiness Creating an Idea Generation Agenda Selecting a Location and Room Setup Choosing Retreat Participants Assigning Participants to Groups Establishing Ground Rules Controlling Pacing and Timing Evaluating Data Developing Action Plans Planning Postretreat Activities Conducting and Facilitating Problem-Solving Retreats Eleven Evaluating and Selecting Ideas Evaluation vs. Selection Basic Guidelines Technique Descriptions Twelve Implementing Ideas Importance and Nature of Implementation Change and Implementation Implementation Guidelines Implementation Techniques Bibliography Index