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ISBN
:
9780138133863
Publisher
:
Pearson Education
Subject
:
Encyclopaedias & Reference Works, Business & Management
Binding
:
Paperback
₹
4216.0
₹
2993.0
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For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.
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