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Global Mobile Commerce: Strategies, Implementation, and Case Studies

Global Mobile Commerce: Strategies, Implementation, and Case Studies

by Wayne W. Huang, Yinglou Wang and John Day

  • ISBN

    :  

    9781599045580

  • Publisher

    :  

    Idea Group Reference

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    432

  • Year

    :  

    930

₹

15354.0

₹

15354.0

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  • Description

    In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level. Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.

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