GLOBALITY: COMPETING WITH EVERYONE FROM EVERYWHERE FOR EVERYTHING

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Globality primarily involves large western corporations expanding theiroperations and moving aggressively into new overseas markets. Globalityradically defines a 'post-globalization' world, where companies from India,China, Russia, eastern Europe, Brazil and Mexico are expanding beyond theirhome base, entering and building new markets, creating whole industries, andcompeting for customers, resources, market share and attention. In short,the tide has turned. As a result, western companies need to understand theseemerging new businesses and the economies they come from in order to stayahead and stay alive.