Go It Alone

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This completely revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we’ve been waiting for. Along with Geoff’s missives and anecdotes, he provides exercises and a resource directory. Special Feature The book gives the type of advice that budding entrepreneurs have been waiting for It includes exercises and a resource directory

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Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Resistance is Useless. Table of Contents Introduction Look Before You Leap - The Philosophy Bit On Your Own: Now What? Money Troubles Swimming with the Sharks The Money Spinners Now Ask Someone to Buy Something How Can You Sell Them Anything if You Can't Get to See Them? OK, So Now You're In, Then What? Questions, Questions, Questions Customers - Who Needs Them? Marketing Epilogue: The Zen of Going-It-Alone Further Reading Index