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ISBN
:
9781861524973
Publisher
:
Intl Thomson Business Press
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
232
Year
:
1999
₹
1578.0
₹
1372.0
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In the rapidly evolving business environment, the need remains for managers to regularly stand back and take a good look at their enterprise as a whole and ask the questions: What is it? What is it doing? Where has it come from? Where is it going? The attempt to answer all these questions will inevitably lead to the desire to re-direct and refine the business to create an enterprise that is a competitive and a commercial success. This text picks up on good management practice across all functions of a business and endeavours to apply them as tools for achieving the overall company goals. The book suggests root-and-branch transformation of a business; showing how to assess the relevance of the company vision and align it with the company goals. If necessary the company's vision and its goals may need massive revision and this book aims to provide a guide to the changes needed.
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