Handbook Of Microbiology

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The communication media are the different technological processes that facilitate communication between the sender of a message and the receiver of that message. The mass media include newspaper, magazines, radio, and films, CDs, internet, etc. The media communicate information to a large, sometimes global, audience. Near constant exposure to media is a fundamental part of contemporary life but it is TV that draws our attention the most as one of the primary socializing agent of today's society. About Author : J.P. Aluwaliya is reader of journalism and communication. He has research interests in advertising and media, brand attitude, products identification and market segmentation. He is visiting professor in various private and government institutions located in North India. Contents : Preface 1. Introduction to Media 2. International Standards for the Media 3. Freedom of the Media 4. Public Service Broadcasting 5. Governing Information and Communication Technologies 6. Evolution of the Internet 7. Media and Violence 8. Role of Media in Peacemaking 9. Youth and Media Around the World Bibliography Index