How to be Better at Writing Reports and Proposals

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Getting your message across on paper, and presenting a proposal in a clear and persuasive form are essential skills for any business person. This book provides essential pointers for first time managers who need to impress, convince and persuade their colleagues. This practical guide will help you to improve your business writing skills and enable you to: Think before you write; Create a good report; Make  persuasive proposals; Use clear and persuasive language. Complete with checklists and personal testing tasks to assess your progress, How to be Better at Writing Reports and Proposals offers practical advice on improving your business writing.

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s Patrick Forsyth is a marketing consultant and trainer, he runs Touchstone Training and Consultancy and is the author of a number of highly successful business books including Agreed!, Everything You Need to Know About Marketing, 101 Ways to Increase Your Sales and 30 Minutes to Write a Report (all Kogan Page). Table of Contents What makes good business writing? The hazards of communication Why have a report? Reader expectations The readers’ perspective Powerful habits Earning a reading The rewards of excellence A significant opportunity Creating a good report Setting clear objectives A sound structure First, the beginning The middle The end After the end Preparing to write Why this report? Research prior to preparation A systematic approach The power of language Cultivating a style The readers’ expectations Readers’ dislikes The writers’ approach The use of language Making language work for you Mistakes to avoid Following the rules Style Writing persuasive proposals A cumulative process A key stage Persuasive technique Quotations versus proposals Choice of format Timing Proposal content Checklist Covering letters The presentation of proposals Earn attention The contribution of presentation How the pages look The exhibits Other options for inclusion Overall packaging.