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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune 13.0%OFF

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune

by Kim Baker

  • ISBN

    :  

    9780471551935

  • Publisher

    :  

    John Wiley & Sons

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Year

    :  

    1992

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1105.0

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  • Description

    Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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