How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

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How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this essential reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.

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Keith Lincoln and Lars Thomassen co-authored Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese.  Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO.  Thomassen is a leading Danish advertising and communications director.