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How Toyota Changed the World
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ISBN
:
9788184951776
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Publisher
:
Jaico Publishing House
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
144
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Year
:
2012
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225.0
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177.0
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Description
Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that role now lust after? Thats what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term lan to become a to-tier layer in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the ast for ideas, Toyota has succeeded ste by ste. Toyota has never been afraid to chart its own ath. Readers will learn what makes Toyota tick through Chamberss penetrating text, which: Explains the importance of the company and the essential disruptions that changed business forever. (Think rius.) Details Toyotas origins and history. resents biographies of the founders and the historical context in which they launched the company. Explains Toyotas strategies and innovations. In addition, Chambers offers special features that include a look at the colorful eole associated with Toyota, interesting trivia, a Toyota time line, a focus on products, a look at how the company treats and trains its workers, and where the company is headed. Toyota a company that changed, and is changing, the world.
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