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Identifying Hidden Needs: Creating Breakthrough Products
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ISBN
:
9780230219762
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Publisher
:
Palgrave Macmillan
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Subject
:
Business & Management
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Binding
:
HARDCOVER
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Pages
:
256
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Year
:
2010
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6397.0
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Description
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failurexA0;is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this. xA0;
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