IGCSE Business Studies

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IGCSE Business Studies third edition is a studentfriendly Business Studies textbook covering all the components of the latest IGCSE syllabus. All aspects of the syllabus content are covered in a straightforward way, assuming no prior familiarity with the subject. Examples are carefully selected, relevant business situations are used to illustrate concepts and theories. Key terms are simply defined. Diagrammatic revision summaries help students to organise learning and exam preparation.Units are short and manageable and information is easy to find. An interactive approach, through frequent thinking points, activities and discussion themes, helps to reinforce understanding. There is practical guidance for organising independent study. Study skills and examination technique are supported by thorough commonsense advice from the examiners. Revision questions at the end of every chapter provide systematic examination preparation. This new edition includes: Up-to-date text and data New case studies drawn from international businesses Increased use of bullet points and tables to make the text easier to use Fully endorsed by the University of Cambridge International Examinations Provides complete coverage of the IGCSE Business Studies syllabus Contains Up-to-date text and data Includes new case studies drawn from international businesses About The Author Karen Borrington teaches at Ecclestone School, Derbyshire and Peter Stimpson teaches at Hurtwood House School, Surrey in the UK. Both authors combine their extensive teaching experience with their roles as Business Studies examiners and moderators for the University of Cambridge International Examinations. Table of Contents Introduction What this book can offer you How to use the book Exam preparation and technique A guide to the exam Coursework guidelines The purpose of business activity Types of business activity Forms of business organisation Government and economic influences on business Other external influences on business Business costs and revenue Business accounting Cash flow planning Financing business activity Organisational structure Managing a business Communication in business Motivation at work Recruitment , training and human resources Employee and employer associations The market and marketing Market research Presentation of information The marketing mix: product and packaging The marketing mix: price The marketing mix: promotion The marketing mix: place Factors affecting production Factors affecting location Business in the international community Answers Glossary Index