Innovations: Key To Business Success

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The total to an organization from investing in creativity and innovation goes far beyond new products, new process, or new marketing programs. Benefits that are hard to measure may well result in the biggest return. From the Introduction A hands on guide to developing an innovative culture in any organization - this book is designed to help managers and entrepreneurs create the kind of atmosphere that kind of atmosphere that encourages constant effort to find new answers, new ideas and new products. Thesuccessful company of the future must understand.