Inside Steve's Brain

0.0

Steve Jobs has turned his personality traits into a business philosophy. Herex2019;s how he does it. Itx2019;s hard to believe that one man revolutionized computers in the 1970s and x2019;80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Stevex2019;s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsx2014;not his heart or his famous temper, but his mind. So whatx2019;s really inside Stevex2019;s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, itx2019;s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozosx2014;but he makes gadgets so easy to use, a bozo can master them. Hex2019;s a mercurial obsessive with a filthy temperx2014;but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. Hex2019;s a Buddhist and anti-materialistx2014;but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flawsx2014;narcissism, perfectionism, the desire for total controlx2014;to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In Inside Stevex2019;s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worldx2019;s most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Stevex2019;s brain, and might even teach you something about how to build your own culture of innovation.