Intelligent Innovation

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Intelligent Innovation explains the importance and application of innovation throughout the lifecycle of any product or service, from development to delivery. Using a practical, easy-to-remember four-step process, this book includes several tools and methods to achieve increased performance within the entire organization from work satisfaction to stock price and profitability. This title is derived from an exhaustive, worldwide study of blockbuster products and business models. The study provided data on whatfactors led to the success or failure of new products. This book explains three counter-intuitive common success factors that the most profitable products had over the past 50 years. It also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations into opportunities, evaluate risk, and create an innovative environment. This work is a must read for those in strategic planning, R&D, product development, value engineering, product management and marketing, project management and finance. Key Feature Includes more than 50 real-life examples from businesses Presents a new product development road map for identifying and outlining the steps needed to successfully launch a new Product WAV offers several additional tools including an outline of front-end business methods, a method for defining core competencies, a strawman for business development integration, and a Microsoft Excel based intelligent innovation self-evaluation graphing tool available from the Web Added Value Download Resource Center at www.jrosspub.com/wav Table of Contents 1. Innovation: The Key to Success 2. Turbines of Success 3. Engine Controls 4. Intellectual Property 5. Process Integration 6. How to Manage Finite Resources 7.Rocks and Jars 8. The Strategic Balancing Method 9. The Quality Food Incorporated Case Study 10. Process Innovation 11. Where Project Plans Meet Innovation 12. Opportunity Exploits: Turning Limitations into End Arounds 13. Parallel Processing 14. Solving the Risk vs. Innovation Dilemma 15. Why Bother? Stocking up on Innovation 16. Innovation in Culture and Attitude