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International Business
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ISBN
:
9788131504277
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Publisher
:
South Western
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
816
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Year
:
2008
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1877.0
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Description
International Business, 7th edition presents an up-to-date and complete exploration of international business issues and practice. The authors experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Key Feature Updated Cases and Examples Opening Vignettes provide real world examples 16 Cases and application questions encourage in-depth discussion End of chapter feature allows users to apply the materials they have covered in achapter, and could be used to prompt classroom discussion Table of Contents Part I: Introduction 1. The International Business Imperative 1a. Appendix A: Geography Part II: Environment 2. Culture 3. National Trade and Investment Policies 4. Politics and Law Part III: Foundations 5. The Theory of International Trade and Investment 6. The Balance of Payments Part IV: Markets 7. Financial Markets 8. Economic Integration 9. Market Transitions Part V: Strategy 10. Building the Knowledge Base 11. Entry and Expansion 12. Strategic Planning 13. Organization, Implementation and Control Part VI: Operations 14. Marketing 15. Services 16. Supply Chain Management 17. Financial Markets and Systems 18. Accounting, Taxation andTransparency 19. Human Resource Management Part VI: Future 20. New Horizons
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